The ShopDot team at their trade-show booth
ShopDot at the SuperZoo expo
ShopDot with a pet brand at the ROOTEDOWL booth
ShopDot wins the 2025 Purina PetCare Innovation Prize
The ShopDot team meeting pet pros at an event
ShopDot at the booth with a fellow pet brand
The ShopDot team celebrating at an industry event
ShopDot with the SwiftPaws team
ShopDot with a pet brand at the Jiby Cat Squad booth
The ShopDot team with the Black Pet Business community
ShopDot at the SuperZoo agility ring
ShopDot meeting pet pros and their dogs at the expo
ShopDot at the Global Pet Expo
ShopDot at the booth with a pet pro
ShopDot with a pet brand and their dog at the expo

Built for the people behind pet care.

Connecting the people, products, and recommendations that shape pet care every day.

Our belief

The pet industry runs on trust.

Every day, pet parents rely on professionals, brands, and communities to help them make decisions. ShopDot exists to connect those trusted recommendations to the products behind them.

The scale of the ecosystem we serve

$158B

annual pet spending

94M

pet-owning households

300K+

pet professionals

Sources: APPA — U.S. Pet Industry Reaches $158 Billion in 2025 · APPA — Industry Trends & Stats · IBISWorld — Pet Grooming & Boarding in the US

A note from our founder
Michelle Huie, Founder and CEO of ShopDot Pet, with a puppy

I'm Michelle. I've spent the last 15 years in retail and ecommerce, and one thing never sat right with me.

The people pet parents trust most influence what gets bought every day. Trainers, groomers, breeders, veterinarians, rescues, and creators help families make decisions about the products they use, yet those recommendations are often shared through conversations, texts, emails, and scattered links.

The trust exists. The infrastructure hasn't.

Most professionals don't want to become retailers. They want to help pets and the people who care for them. That's why we built ShopDot: to make it easier to share trusted recommendations, easier for pet parents to shop with confidence, and easier for brands to understand what's driving growth.

We're building ShopDot alongside the professionals, brands, and platforms that make pet care better every day. Thank you for being part of it.

Michelle Huie
Founder and CEO, ShopDot Pet

Join us in building the future of trusted commerce.

For the professionals, brands, and platforms shaping pet care every day.